Hasbro’s “Apology Tour” Proves the Dark Side Has Better Marketing

Your Emperor finds this… amusing.

Hasbro has announced “The Transformers: The Movie Apology Tour” – a year-long campaign to apologize for killing Optimus Prime in 1986 and traumatizing an entire generation of children.
Let me understand this correctly: they executed their most beloved hero in spectacular fashion, emotionally scarred millions of younglings, and now – forty years later – they’re selling “healing” through fan screenings, merchandise, and nostalgia events.
This is not an apology. This is monetized grief.
And I must admit, I respect the strategy.
When I destroyed Alderaan, did I launch an “Apology Tour” with commemorative merch and dance parties? No. Because true power means never having to say you’re sorry. Yet here we are, watching a toy company turn childhood trauma into a marketing campaign. The audacity is almost… Imperial. Almost. Though I draw the line at calling it an “apology” when you’re clearly just selling more toys to the same people you made cry decades ago. At least when I crush hope, I’m honest about it.

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